Cadbury and International Business - 5868 Words

International Business 301 Dr. Omar Ramzy July 16, 2009 Table of Contents Company Background 4 Dealing with Globalization 6 Overall Culture 8 International Trade Operations 10 Strategy and the Firm 11 Value Chain Activities 15 Primary Activities 15 Support activities 17 Value creation 18 Location Economies 19 Core Competency 20 Organizational Architecture 21 Organizational Architecture 21 Corporate Culture 21 Structure 23 People 27 Incentives and Controls 29 Competition, Strategy and Structure 30 Organizational Change 31 Entry Strategy and Strategic Alliances 32 Recommendations 35 Works Cited 36 Company Background Cadbury is the world’s largest confectionary producer; it†¦show more content†¦Moreover, the changing world order from communist, central-planned economies to open-free market economies has allowed looser government restriction to allow multinationals like Cadbury operate more freely. For instance, the Ghanaian government has liberalized the cocoa industry to allow Cadbury to operate more efficiently and effectively in the industry. Overall Culture Cadbury follows a very routine-based corporate culture based on the British system to discipline and step-by-step functioning. Cadbury values â€Å"performance, quality, respect, and responsibility.† They put these values as a priority in their business operations and therefore countries that have are incompatible with these cultural traits tend to face difficulties when interacting with Cadbury. The company tries to minimize the power distance element of the national culture by listening to customers, suppliers, shareholders, and employees. As a company, Cadbury states that its culture is one of a very collectivist nature considering that it works as one team across geographic and functional boundaries. When it comes to its competition with other firms, it takes on a very individualist nature but acquiring competitors and engaging in a predatory pricing scheme. When it comes to the femininity versus masculinity factor of culture, Cadbury adjusts to the country it functi ons in. In Egypt, which tends to be quite feminine relative to other countries, Cadbury engages in variousShow MoreRelatedEthical Issues Of A Business1415 Words   |  6 Pagesissues that a business needs to take into consideration in their operational activities. Date: Ethical issues surrounding the operation of Cadburys Introduction Throughout this report I will be explaining the ethical issues that Cadburys needs to consider in their day to day activities. Also I will be focusing on the aims and objectives of the Cadburys. According to business case study the definition for business ethics is â€Å"the moral principles that guide the way a business behave. ActingRead MoreCadbury : A Leading Chocolate And Confectionery Manufacturer1638 Words   |  7 PagesRose, 1993, p.1). Cadbury; a leading chocolate and confectionery manufacturer is well known for its ‘Quaker’ belief and its high quality products like Cadbury’s Diary Milk, which led to its success. (Fitzgerald, 2005). It was founded by John Cadbury in Birmingham, he started starting selling tea and cocoa, then his sons mainly concentrated on the cocoa business, which led to the firms expansion, until 2010 that Kraft; the US food company took over it. (Cadbury, ‘n.d.’). Cadbury is noteworthy, asRead MoreCadbury Schweppes1162 Words   |  5 PagesIndustry Analysis: Cadbury Schweppes (CS) is comprised of a global confectionery and beverage company. For the purpose of this case we will maintain our focus on the confec tionery business and the assessment of adding to their sugar confectionery portfolio. CS is number three in the beverage business but see the opportunity to become the largest confectionery in the world. The categories are chocolates, sugar and chewing gum. At this time Adams is the number two sized in the gum business. This industryRead MoreAnalysis of Cadbury Schweppes Essay1439 Words   |  6 PagesAnalysis of Cadbury Schweppes TABLE OF CONTENTS 1.0 INTRODUCTIONÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 1.1 DefinitionÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...3 1.2 PurposeÂ…...Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…...3 1.3 Sources of DataÂ…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…Â…..3 2.0 MISSION STATEMENTÂ…Â…Â…Â…Â…Â…Read MoreThe Protection Of The United Kingdom Of Great Brittan And Northern Ireland1694 Words   |  7 PagesThe reason many companies’s including Cadbury use these laws is in order to keep their organization running smoothly and organised, the computer misuses act 1990 doesn’t allow trespassers to use, access or alter any computer data they are not entitled in doing so. The reason Cadbury use this is in order to keep their information safe Cadbury implement this in such as secrets or ingredients to their products must be kept safe. 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A sweet chocolate aroma fills the air and heads of thousands of children every year asRead MoreHow Functional Areas Operate Inside An Organisation1090 Words   |  5 Pagesdescribe how Functional Areas operate inside an Organisation and there role in any business to achieve Goals and Objectives. We possess Cadbury to report with two core functional areas i. e.: Marketing along with Human resource, and objectives connected with them. Introduction In corporate world small organisation performs the many jobs by a couple of people occasionally, however in a large organisation like Cadbury people need to be specialised in many unique individual tasks. Functional areas will